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Content coaching

If you have a young, eager, but inexperienced content marketing team, you may benefit from a content coach. 

With over 15 years of experience across a range of B2B tech content marketing roles in startups, scale-ups, and established businesses, The Content Flywheel can help your team improve on the following: 


  1. Strategy development: Define your content marketing goals, target audience, and messaging strategy, and assist in creating a plan to achieve these goals.

  2. Workflow management: How your workflow is set up can make an incredible amount of difference in the speed-to-market and quality of your content output. 

  3. Content creation: Advice and best practices for creating high-quality, engaging content across channels and formats.

  4. Audience Analysis: Understand your target audience's preferences, interests, and pain points, enabling you to tailor content to better resonate with your audience.

  5. Optimization techniques: Coaches provide guidance on optimizing content for search engines (SEO), improving readability, and enhancing user experience to maximize its reach and impact.

  6. Promotion and distribution: Develop strategies for promoting and distributing content through different channels.

  7. Measurement and analysis: Track and measure the effectiveness of their content marketing efforts, utilizing analytics and key performance indicators (KPIs), plus insights on how to optimize for future campaigns.


The Content Flywheel acts as a mentor and advisor for eager-but-inexperienced content teams. We help you refine your content marketing strategies, enhance your skills, and achieve better results in terms of brand awareness, customer engagement, and lead generation.

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