Hello, fintech marketer 😀
You're a busy professional who is spinning many marketing plates.
I'm Rhys, a freelance content marketer specialized in fintech. Welcome to my portfolio. Together, we can make content marketing magic!
I've worked with startups, scale-ups, and established B2B fintechs across payments, open banking, embedded finance, AML/KYC, checkout orchestration, and related areas. Here is a little about what I can help you with, a selection of the work, and some testimonials.
Content strategy
Create a bullet-proof strategy that includes a mix of expert insights, product updates, social proof, and regulatory explainers.
Marketing content
Scale your marketing content output, with everything from blog and social posts, to white papers, case studies, and video explainers.
Website copy
Build compelling stories for your target audience, whether for your entire website, or product, vertical, partner, or other pages.
Link Money
Link Money is a US open banking startup that needed to bring its key benefits to life on its website,. I worked with the Link team to create the site architecture, key messages, and copy.
Adyen
Adyen is a payments and embedded finance provider for enterprises and platforms. As part of the Adyen docs team, I launched the tech blog. The post in the link below sparked a huge online discussion while driving tens of thousands of pageviews and interest in vacancies.
Fourthline
Fourthline is a fintech that builds AI-powered KYC and AML products for banks and fintechs. I worked with the Fourthline marketing and product teams to create thought leadership and product blog content.
UniPaaS
UniPaaS enables SaaS providers and marketplaces accept payments with branded embedded payment solutions.
I worked with the CMO to create the homepage story, with a focus on quickly explaining the benefits of a PayFac-as-a-Service (PaaS approach.
Monite
Monite is an embedded finance startup serving B2B platforms. I worked with the Monite team to create stories to sell the benefits of their embedded financial products to marketplaces, neobanks, and fintechs.
Yolt
Yolt was an EU/UK-focused open banking provider. I managed all website, contributed, and social media content, helping to educate prospects on the potential of open banking. The ghostwritten post below explains the benefits of open banking-powered payments for merchants.
Other B2B fintechs I've worked with
Michela Toffali,
Head of Marketing, Yolt
"I needed a content partner that could execute fast and to a high standard. Rhys and his team were able to turn around all the key collaterals I needed in a short time frame, and to the required level. This is my second collaboration with this him and he has become my go-to partner for content."
Alysse Guitar,
Marketing Director, Link Money
"The Content Flywheel has a comprehensive understanding of the payments industry and brings a wealth of expertise to the table, not just as skilled writers but as strategic thinkers who can guide content development, fine-tune messaging, and enhance overall brand positioning. Their contributions have been instrumental in positioning our brand as a thought leader in the payments industry."
Get in touch 💻
Want to discuss how to take your fintech marketing content to the next level? Drop me a line!