Clients, work, & testimonials
Hi, and welcome to my portfolio. I've worked with startups, scale-ups, and established technology businesses across fintech (particularly payments, open banking, embedded finance, and AML/KYC), martech, maritime tech, and B2B tech in general. Here is a selection of the work, with testimonials below. More is available on request!
Link Money
Link Money is a US open banking startup that needed to bring its key benefits to life on its website, in a market where open banking is not yet well understood. I worked with the Link team to create the site architecture, key messages, and copy.
Adyen
Adyen is a payments and embedded finance provider for enterprises and platforms. As part of the Adyen tech team, I launched the tech blog. The post in the link below sparked a huge online discussion on Reddit while driving tens of thousands of pageviews and interest in vacancies.
Fourthline
Fourthline is a fintech that builds AI-powered KYC and AML products for banks and fintechs. I worked with the Fourthline marketing and product teams to create thought leadership and product blog content.
Sugarwork
Sugarwork is a startup focused on enabling large businesses to capture, retain, and share institutional knowledge using conversational AI. I work with the commercial team to fine-tune their proposition, kick-start their content strategy and create their first marketing content.
Onboard
Onboard is a maritime technology startup bringing efficiency gains and carbon emission reductions to maritime businesses. I worked with the founders to create a new site architecture and page layouts, key messages, and website and blog copy.
Monite
Monite is an embedded finance startup serving B2B platforms. I worked with the Monite team to create stories to sell the benefits of their embedded financial products to marketplaces, neobanks, and fintechs.
Yolt
Yolt was an EU and UK-focused open banking provider. I managed all website, contributed, and social media content, helping to educate prospects and partners on the possibilities of open banking. The ghostwritten post below explains the benefits of open banking-powered payments for merchants.
WoodWing
WoodWing is a content creation and publishing solution. As part of the WoodWing marketing team, I created this ebook to help creative agencies think strategically about how content processes can become a competive advantage. Beware the "content spaghetti dragon":)!
WeGoEU
WeGoEU was a B2B travel startup that connected European tourist businesses with Chinese travelers via WeChat, the Chinese super app. I wrote a series of articles to help European businesses understand the potential for leveraging WeChat.
Quan
Quan is a scale-up that has built on a science-backed approach to team well-being. On a retainer basis, I worked on creating the commercial proposition and cases studies, and produced a key thought leadership pieces around the value of team well-being in the workplace, with input from an external partner.
Omnimap
Omnimap is a scale-up that enables businesses to automate almost any process. I worked with the CEO and product team to create a new website, including an animated explainer video that communicates the capabilities and benefits.
UniPaaS
UniPaaS enables SaaS providers and marketplaces accept payments with branded embedded payment solutions.
I worked with the CMO to create the homepage story, with a focus on quickly explaining the benefits of a PayFac-as-a-Service (PaaS approach.
Michela Toffali,
Head of Marketing, International Projects, Yandex
"I needed a content partner that could execute fast and to a high standard. The Content Flywheel was able to turn around all the key collaterals I needed in a short time frame, and to the required level. This is my second collaboration with this team and they have become my go-to partner for content."
Florus Wilming,
Co-founder, Onboard
"As a startup with big ambitions, we need someone experienced to quickly get up to speed with our solutions and industry. The Content Flywheel was a collaborative partner in helping shape our story and content for our whole sales and marketing funnel, and creating opportunities to get our message in front of our target audience on different platforms."
Alysse Guitar,
Marketing Director, Link Money
"The Content Flywheel has a comprehensive understanding of the payments industry and brings a wealth of expertise to the table, not just as skilled writers but as strategic thinkers who can guide content development, fine-tune messaging, and enhance overall brand positioning. Their contributions have been instrumental in positioning our brand as a thought leader in the payments industry."
Arosha Brouwer,
CEO & co-founder, Quan
"Rhys has been a content partner for almost two years as we have moved from startup into scale-up mode, and pivoted through different target audiences. He has laid the foundation for our commercial story and bottom of funnel content, as well as produced key thought leadership pieces around the value of team well-being in the workplace."