Examples of
work
I've worked with startups, scale-ups, and established technology businesses across fintech (particularly payments, open banking, embedded finance, and checkout orchestration), martech, maritime tech, and B2B tech in general. Here is a selection of the work — more is available on request.
Link Technologies is a US open banking startup that needed to bring its key benefits to life on its website, in a market where open banking is not yet well understood. I worked with the Link team to create the site architecture, key messages, and copy.
Lawrify is an AI startup that helps legal professionals proofread legal documents. I worked with the Lawrify marketing and product teams to create the overarching story for the website.
Onboard is a Dutch maritime technology startup bringing efficiency gains and carbon emission reductions to maritime businesses. I worked with the founders to create a new site architecture and page layouts, key messages, and website and blog copy.
Monite is an embedded finance startup serving B2B platforms. I am working with the Monite team to create stories to sell the benefits of their embedded financial products to marketplaces, neobanks, and fintechs.
WoodWing is a content creation and publishing solution. As part of the WoodWing marketing team, I created this ebook to help creative agencies think strategically about how content processes can become a competive advantage. Beware the "content spaghetti dragon":)!
Magic Checkout is a checkout orchestration solution for ecommerce businesses. I worked with the commercial team to kick-start their content strategy and create their first blog posts.
WeGoEU was a B2B travel startup (since closed down) that connected European tourist businesses with Chinese travelers via WeChat, the Chinese super app. I wrote a series of articles to help European businesses understand the potential for leveraging WeChat. (Note the original WeGoEu site has been shut, this post was reshared on the link below.)
Adyen is a global payments and embedded finance provider for enterprises and platforms. As part of the Adyen tech team, I launched the tech blog, which was originally created to drive technical recruitment. The post in the link below sparked a huge online discussion on Reddit while driving tens of thousands of pageviews and interest in vacancies.
Yolt was an EU and UK-focused open banking provider. As part of the Yolt marketing team (contract) I managed all website, contributed, and social media content, helping to educate prospects and partners on the possibilities of open banking. The post below was ghostwritten for a sales team member, explaining the benefits of open banking-powered payments for merchants.
