Examples of
work

I've worked with startups, scale-ups, and established technology businesses across fintech (particularly payments, open banking, embedded finance, and checkout orchestration), martech, maritime tech, and B2B tech in general. Here is a selection of the work - more is available on request. 

Link Technologies is a US open banking startup that needed to bring its key benefits to life on its website, in a market where open banking is not yet well understood. I worked with the Link team to create the site architecture, key messages, and copy. 

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Onboard is a Dutch maritime technology startup bringing efficiency gains and carbon emission reductions to maritime businesses. I worked with the founders to create a new site architecture and page layouts, key messages, and website and blog copy. 

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Monite is an embedded finance startup serving B2B platforms. I am working with the Monite team to create stories to sell the benefits of their embedded financial products to marketplaces, neobanks, and fintechs. 

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WoodWing is a content creation and publishing solution. As part of the WoodWing marketing team, I created this ebook to help creative agencies think strategically about how content processes can become a competive advantage. Beware the "content spaghetti dragon":)!

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Magic Checkout is a checkout orchestration solution for ecommerce businesses. I worked with the commercial team to kick-start their content strategy and create their first blog posts. 

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WeGoEU was a B2B travel startup (since closed down) that connected European tourist businesses with Chinese travelers via WeChat, the Chinese super app. I wrote a series of articles to help European businesses understand the potential for leveraging WeChat. (Note the original WeGoEu site has been shut, this post was reshared on the link below.)

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Adyen is a global payments and embedded finance provider for enterprises and platforms. As part of the Adyen tech team, I launched the tech blog, which was originally created to drive technical recruitment. The post in the link below sparked a huge online discussion on Reddit while driving tens of thousands of pageviews and interest in vacancies. 

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Yolt was an EU and UK-focused open banking provider. As part of the Yolt marketing team (contract) I managed all website, contributed, and social media content, helping to educate prospects and partners on the possibilities of open banking. The post below was ghostwritten for a sales team member, explaining the benefits of open banking-powered payments for merchants. 

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