Nurture your B2B tech prospects from awareness to upsell.

The Content Flywheel is your partner in the full content marketing lifecycle for B2B tech companies. 

  • Epic copy and content creation.

  • Strategy to ensure it supports your business goals.

  • Effective distribution across channels. 

  • Analysis to build on what you learn. 

the content flywheel b2b tech marketing

Hi, I'm Rhys..

​A content marketer and copywriter with 12+ years tech and agency experience, freelance for companies including YoltOnboard, MultiSafepayWorldlineReferral FactorySurfly, and WeGoEU, and in-house at Adyen, WoodWing, and CustomerGauge . I also work with hand-picked freelancers as the situation requires. If you want to nurture, convert, and retain B2B tech customers through content, let's talk.


..your go-to content partner for B2B tech.

Approaches suitable for any content needs. 

Notebook and Pen


Everything from blog posts to white papers.

Content strategy

Brainstorm and build a content strategy.

Image by Marvin Meyer
Image by Anders Jildén

Fractional content consulting

Elevate your team's content marketing. Read more


See some of my content marketing insights here...

Expert tips for copywriters, content marketers, and those who hire them.


..and social proof here.

My customers saying nice things to help you decide to contact me.


Lisa Heijman, Growth Marketer, WeGoEU

"Rhys responded to the job because he really has affinity with the subject. Therefore he could think along with the content of the article and made valuable contributions. He's very clear in his communication - what to expect when. And to conclude: I'm very happy with the result, which is a substantive article and at the same time easy to read."

Ready to get in touch? 

Email me or fill out the form to the right.

Look forward to hearing from you!

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About the name

The flywheel idea is inspired by HubSpot. In their words:


"The Flywheel is a model adapted by HubSpot to explain the momentum you gain when you align your entire organization around delivering a remarkable customer experience. It is remarkable at storing and releasing energy — and it turns out that’s pretty important when thinking about your business strategy. This energy is especially helpful when thinking about how customers can help your business grow. Other models think of customers as an outcome — nothing more, nothing less. All of the energy you spent acquiring that customer is wasted, leaving you at square one." See more: Funnel vs. flywheel for content marketing.

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