Helping B2B tech startups and scale-ups tell their stories.

The Content Flywheel is your partner in the full content marketing lifecycle for B2B tech companies, including copy and content writing, content strategy, distribution, and analysis.

But this is not just about us! You have a content challenge, and we want to learn about it. 👇

Talk about my content needs

Home: Welcome

First, let's talk about you...

You're a marketer, founder, or in a commercial role at a B2B tech startup or scale-up. Maybe you have a content plan in place but lack the firepower to execute it. Maybe you want to do 'something' with content but aren't quite sure exactly how to go about it. Or maybe you have a strategy and are already executing, but want to know if you could be more effective.

Fear not! The Content Flywheel has your back.

Hi, I'm Rhys..

A B2B tech content marketer with 15 years of experience working with startups, scale-ups, and established technology businesses across fintech (particularly payments, open banking, embedded finance, and AML/KYC), martech, maritime tech, and B2B tech in general.

Got bigger content needs than one freelancer can handle? I also work with a select pool of other freelancers to scale according to your needs.

Home: Welcome

Why you want to work with us...

When you collaborate with The Content Flywheel, you benefit from:

Combined decades worth of experience working with B2B tech companies like yours, including understanding all the internal processes and dynamics that go along with that.
Having a team that is an extension of your own. Whether you need hands-on execution firepower, strategic insight, or tactical inspiration, we are there.
Onboarding and getting started with execution in as short a time as a week, due to our experience across different clients in B2B tech.

Testimonials? Coming right up...

Michela Toffali,

Head of Marketing, International Projects, Yandex

"I needed a content partner that could execute fast and to a high standard. The Content Flywheel was able to turn around all the key collaterals I needed in a short time frame, and to the required level. This is my second collaboration with this team and they have become my go-to partner for content."

Florus Wilming,

Co-founder, Onboard

"As a startup with big ambitions, we need someone experienced to quickly get up to speed with our solutions and industry. The Content Flywheel was a collaborative partner in helping shape our story and content for our whole sales and marketing funnel, and creating opportunities to get our message in front of our target audience on different platforms."

Alysse Guitar,
Marketing Director, Link Money

"The Content Flywheel has a comprehensive understanding of the payments industry and brings a wealth of expertise to the table, not just as skilled writers but as strategic thinkers who can guide content development, fine-tune messaging, and enhance overall brand positioning. Their contributions have been instrumental in positioning our brand as a thought leader in the payments industry."