Rhys Wesley
The 52-point checklist to take your content creation and distribution to the big leagues
A handy checklist of tactics you can use to improve your B2B marketing content.
Insights for B2B tech content marketers, copywriters, and those who hire them...
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Rhys Wesley
- Oct 31, 2021
- 6 min
How to create and optimize the ultimate sponsored post on LinkedIn
Practical steps to align your LinkedIn target audience and sponsored post copy, and how to optimize your campaign over time.
29 views
Rhys Wesley
- Oct 14, 2021
- 5 min
Interview: How to choose and collaborate with a creative video agency
How content marketers can best choose and work with creative video agencies: an interview with Gabriel Whitehead of Finance Shoots.
57 views
Rhys Wesley
- Sep 22, 2021
- 5 min
Content strategy critique: Zuora
Insights into how B2B tech company Zuora approaches content marketing.
460 views
Rhys Wesley
- Aug 1, 2021
- 6 min
How to manage workflow and feedback as a professional copywriter
Practical insights to manage workflow and feedback for any B2B tech copywriter.
219 views
Rhys Wesley
- Jun 18, 2021
- 5 min
How to use Google’s E-A-T to crush your B2B content and maximize long-term growth
How to use Google’s E-A-T framework - expertise, authority, and trustworthiness, to maximize ROI of your content.
50 views
Rhys Wesley
- Apr 18, 2021
- 8 min
Three principles to get the most out of content distribution
Content distribution is a key unsung skill of content marketing. Here's why it's important, and how to do it effectively.
95 views
Rhys Wesley
- Mar 19, 2021
- 5 min
Do you want a copywriter, a content writer, a content marketer, or a content strategist?
These closely-related roles are often used interchangeably in marketing teams.
708 views