Rhys Wesley
An emerging AI trend for smart content writers to leverage (beyond ChatGPT)
As the hype around ChatGPT subsides, it has become abundantly clear that this particular tool will not replace writers any time soon,...
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Insights for B2B tech content marketers, copywriters, and those who hire them...
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Rhys Wesley
Feb 13, 20235 min read
A comprehensive guide to the Yandex leak: what do content writers need to know?
What content writers need to know about the recent Yandex search factor leak, and how it might help them improve SEO.
116 views
Rhys Wesley
Dec 7, 20227 min read
Eight intriguing ChatGPT prompts for copy and content writers
A list of practical ChatGPT use cases for content and copy, including some things to be aware of, with a special focus on B2B tech.
3,164 views
Rhys Wesley
Dec 4, 20223 min read
A step guide to understanding the exact questions asked by your B2B tech audience
A battle-tested methodology that any content marketer can use to understand the challenges faced by your B2B tech audience.
24 views
Rhys Wesley
Jan 17, 20227 min read
The 52-point checklist to take your content creation and distribution to the big leagues
A handy checklist of tactics you can use to improve your B2B marketing content.
160 views
Rhys Wesley
Oct 31, 20216 min read
How to create and optimize the ultimate sponsored post on LinkedIn
Practical steps to align your LinkedIn target audience and sponsored post copy, and how to optimize your campaign over time.
42 views
Rhys Wesley
Oct 14, 20215 min read
Interview: How to choose and collaborate with a creative video agency
How content marketers can best choose and work with creative video agencies: an interview with Gabriel Whitehead of Finance Shoots.
65 views
Rhys Wesley
Sep 22, 20215 min read
Content strategy critique: Zuora
Insights into how B2B tech company Zuora approaches content marketing.
518 views
Rhys Wesley
Aug 1, 20216 min read
How to manage workflow and feedback as a professional copywriter
Practical insights to manage workflow and feedback for any B2B tech copywriter.
367 views
Rhys Wesley
Jun 18, 20215 min read
How to use Google’s E-A-T to crush your B2B content and maximize long-term growth
How to use Google’s E-A-T framework - expertise, authority, and trustworthiness, to maximize ROI of your content.
70 views
Rhys Wesley
Apr 18, 20218 min read
Three principles to get the most out of content distribution
Content distribution is a key unsung skill of content marketing. Here's why it's important, and how to do it effectively.
111 views
Rhys Wesley
Mar 19, 20215 min read
Do you want a copywriter, a content writer, a content marketer, or a content strategist?
These closely-related roles are often used interchangeably in marketing teams.
1,320 views
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