Insights for B2B tech content marketers, copywriters, and those who hire them...

A handy checklist of tactics you can use to improve your B2B marketing content.

Practical steps to align your LinkedIn target audience and sponsored post copy, and how to optimize your campaign over time.

How content marketers can best choose and work with creative video agencies: an interview with Gabriel Whitehead of Finance Shoots.

Insights into how B2B tech company Zuora approaches content marketing.

Practical insights to manage workflow and feedback for any B2B tech copywriter.

How to use Google’s E-A-T framework - expertise, authority, and trustworthiness, to maximize ROI of your content.

Content distribution is a key unsung skill of content marketing. Here's why it's important, and how to do it effectively.

These closely-related roles are often used interchangeably in marketing teams.