Insights for B2B tech content marketers, copywriters, and those who hire them...

Storytelling techniques have very specific and practical uses in B2B tech. We look at why, when, and how to use these techniques.

A list of over-used words in B2B tech copywriting, plus some tips on how to avoid them and help your copy stand out.

Insights into how B2B tech company Zuora approaches content marketing.

A selection of battle-tested copywriting formulas to help you organize your approach, save time, and write persuasive copy.

Practical insights to manage workflow and feedback for any B2B tech copywriter.

The key skills B2B tech copywriters need to differentiate themselves and provide greater value to their clients.

How to use Google’s E-A-T framework - expertise, authority, and trustworthiness, to maximize ROI of your content.

Key tools to help copywriters do their jobs better, including AI, analytics, SEO, and more.

Most experienced B2B tech marketers use storytelling techniques, but that is not the only thing you need to think about.

These closely-related roles are often used interchangeably in marketing teams.