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Insights for B2B tech content marketers, copywriters, and those who hire them...
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An emerging AI trend for smart content writers to leverage (beyond ChatGPT)
As the hype around ChatGPT subsides, it has become abundantly clear that this particular tool will not replace writers any time soon,...
Rhys Wesley
May 3, 20234 min read
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A comprehensive guide to the Yandex leak: what do content writers need to know?
What content writers need to know about the recent Yandex search factor leak, and how it might help them improve SEO.
Rhys Wesley
Feb 13, 20235 min read
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Eight intriguing ChatGPT prompts for copy and content writers
A list of practical ChatGPT use cases for content and copy, including some things to be aware of, with a special focus on B2B tech.
Rhys Wesley
Dec 7, 20227 min read
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Is ChatGPT going to make B2B tech copywriters redundant?
We take a look at ChatGPT to answer a critical question for B2B tech copywriters - does it have a practical use in our day-to-day work?
Rhys Wesley
Dec 4, 20226 min read
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The science of storytelling: why and how to use it in B2B tech marketing
Storytelling techniques have very specific and practical uses in B2B tech. We look at why, when, and how to use these techniques.

Varun Sharma
Feb 14, 20225 min read
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The dirty dozen: 12 words and phrases to avoid (and what to use instead)
A list of over-used words in B2B tech copywriting, plus some tips on how to avoid them and help your copy stand out.

Varun Sharma
Jan 6, 20225 min read
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Content strategy critique: Zuora
Insights into how B2B tech company Zuora approaches content marketing.
Rhys Wesley
Sep 22, 20215 min read
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Five copywriting formulas for B2B tech products and services
A selection of battle-tested copywriting formulas to help you organize your approach, save time, and write persuasive copy.
Rhys Wesley
Aug 23, 20216 min read
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How to manage workflow and feedback as a professional copywriter
Practical insights to manage workflow and feedback for any B2B tech copywriter.
Rhys Wesley
Aug 1, 20216 min read
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The most important skills B2B tech copywriters need that are not writing
The key skills B2B tech copywriters need to differentiate themselves and provide greater value to their clients.
Rhys Wesley
Jul 18, 20216 min read
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Conversion.ai: AI writing tool product review for B2B tech copy and content
We review the AI writing tool Conversion.ai, with a focus on its relevance for B2B tech copywriters.

Varun Sharma
Jun 30, 20216 min read
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How to use Google’s E-A-T to crush your B2B content and maximize long-term growth
How to use Google’s E-A-T framework - expertise, authority, and trustworthiness, to maximize ROI of your content.
Rhys Wesley
Jun 18, 20215 min read
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Eight tools B2B tech copywriters use to write professional copy
Key tools to help copywriters do their jobs better, including AI, analytics, SEO, and more.

Varun Sharma
Jun 8, 20215 min read
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Discover the real key to compelling emotional B2B tech storytelling
Most experienced B2B tech marketers use storytelling techniques, but that is not the only thing you need to think about.
Rhys Wesley
Mar 28, 20216 min read
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Do you want a copywriter, a content writer, a content marketer, or a content strategist?
These closely-related roles are often used interchangeably in marketing teams.
Rhys Wesley
Mar 19, 20215 min read
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