Varun Sharma
The science of storytelling: why and how to use it in B2B tech marketing
Storytelling techniques have very specific and practical uses in B2B tech. We look at why, when, and how to use these techniques.
Insights for B2B tech content marketers, copywriters, and those who hire them...
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Varun Sharma
- Jan 6
- 5 min
The dirty dozen: 12 words and phrases to avoid (and what to use instead)
A list of over-used words in B2B tech copywriting, plus some tips on how to avoid them and help your copy stand out.
58 views
Rhys Wesley
- Sep 22, 2021
- 5 min
Content strategy critique: Zuora
Insights into how B2B tech company Zuora approaches content marketing.
460 views
Rhys Wesley
- Aug 23, 2021
- 6 min
Five copywriting formulas for B2B tech products and services
A selection of battle-tested copywriting formulas to help you organize your approach, save time, and write persuasive copy.
229 views
Rhys Wesley
- Aug 1, 2021
- 6 min
How to manage workflow and feedback as a professional copywriter
Practical insights to manage workflow and feedback for any B2B tech copywriter.
219 views
Rhys Wesley
- Jul 18, 2021
- 6 min
The most important skills B2B tech copywriters need that are not writing
The key skills B2B tech copywriters need to differentiate themselves and provide greater value to their clients.
323 views
Rhys Wesley
- Jun 18, 2021
- 5 min
How to use Google’s E-A-T to crush your B2B content and maximize long-term growth
How to use Google’s E-A-T framework - expertise, authority, and trustworthiness, to maximize ROI of your content.
50 views
Varun Sharma
- Jun 8, 2021
- 5 min
Eight tools B2B tech copywriters use to write professional copy
Key tools to help copywriters do their jobs better, including AI, analytics, SEO, and more.
311 views
Rhys Wesley
- Mar 28, 2021
- 6 min
Discover the real key to compelling emotional B2B tech storytelling
Most experienced B2B tech marketers use storytelling techniques, but that is not the only thing you need to think about.
95 views
Rhys Wesley
- Mar 19, 2021
- 5 min
Do you want a copywriter, a content writer, a content marketer, or a content strategist?
These closely-related roles are often used interchangeably in marketing teams.
708 views