Rhys Wesley
An emerging AI trend for smart content writers to leverage (beyond ChatGPT)
As the hype around ChatGPT subsides, it has become abundantly clear that this particular tool will not replace writers any time soon,...
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Insights for B2B tech content marketers, copywriters, and those who hire them...
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Rhys Wesley
- Feb 13
- 5 min
A comprehensive guide to the Yandex leak: what do content writers need to know?
What content writers need to know about the recent Yandex search factor leak, and how it might help them improve SEO.
67 views
Rhys Wesley
- Dec 7, 2022
- 7 min
Eight intriguing ChatGPT prompts for copy and content writers
A list of practical ChatGPT use cases for content and copy, including some things to be aware of, with a special focus on B2B tech.
2,891 views
Rhys Wesley
- Dec 4, 2022
- 6 min
Is ChatGPT going to make B2B tech copywriters redundant?
We take a look at ChatGPT to answer a critical question for B2B tech copywriters - does it have a practical use in our day-to-day work?
644 views
Varun Sharma
- Feb 14, 2022
- 5 min
The science of storytelling: why and how to use it in B2B tech marketing
Storytelling techniques have very specific and practical uses in B2B tech. We look at why, when, and how to use these techniques.
155 views
Varun Sharma
- Jan 6, 2022
- 5 min
The dirty dozen: 12 words and phrases to avoid (and what to use instead)
A list of over-used words in B2B tech copywriting, plus some tips on how to avoid them and help your copy stand out.
157 views
Rhys Wesley
- Sep 22, 2021
- 5 min
Content strategy critique: Zuora
Insights into how B2B tech company Zuora approaches content marketing.
488 views
Rhys Wesley
- Aug 23, 2021
- 6 min
Five copywriting formulas for B2B tech products and services
A selection of battle-tested copywriting formulas to help you organize your approach, save time, and write persuasive copy.
406 views
Rhys Wesley
- Aug 1, 2021
- 6 min
How to manage workflow and feedback as a professional copywriter
Practical insights to manage workflow and feedback for any B2B tech copywriter.
299 views
Rhys Wesley
- Jul 18, 2021
- 6 min
The most important skills B2B tech copywriters need that are not writing
The key skills B2B tech copywriters need to differentiate themselves and provide greater value to their clients.
336 views
Varun Sharma
- Jun 30, 2021
- 6 min
Conversion.ai: AI writing tool product review for B2B tech copy and content
We review the AI writing tool Conversion.ai, with a focus on its relevance for B2B tech copywriters.
202 views
Rhys Wesley
- Jun 18, 2021
- 5 min
How to use Google’s E-A-T to crush your B2B content and maximize long-term growth
How to use Google’s E-A-T framework - expertise, authority, and trustworthiness, to maximize ROI of your content.
55 views
Varun Sharma
- Jun 8, 2021
- 5 min
Eight tools B2B tech copywriters use to write professional copy
Key tools to help copywriters do their jobs better, including AI, analytics, SEO, and more.
435 views
Rhys Wesley
- Mar 28, 2021
- 6 min
Discover the real key to compelling emotional B2B tech storytelling
Most experienced B2B tech marketers use storytelling techniques, but that is not the only thing you need to think about.
100 views
Rhys Wesley
- Mar 19, 2021
- 5 min
Do you want a copywriter, a content writer, a content marketer, or a content strategist?
These closely-related roles are often used interchangeably in marketing teams.
1,064 views
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