Rhys Wesley
The three horizons model can help you be strategic about content creation
A framework for resource allocation and managing workloads in content marketing teams in B2B tech.
Insights for B2B tech content marketers, copywriters, and those who hire them...
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Rhys Wesley
- Dec 11, 2021
- 8 min
How content design can supercharge your B2B tech content marketing
An introduction to the principles of content design and how they can help with B2B tech content marketing.
150 views
Rhys Wesley
- Oct 19, 2021
- 5 min
What is Hero-Hub-Help - and why is it suitable for B2B tech?
An introduction to the Hero-Hub-Help content framework for a B2B tech context.
166 views
Rhys Wesley
- Sep 22, 2021
- 5 min
Content strategy critique: Zuora
Insights into how B2B tech company Zuora approaches content marketing.
460 views
Rhys Wesley
- Apr 18, 2021
- 8 min
Three principles to get the most out of content distribution
Content distribution is a key unsung skill of content marketing. Here's why it's important, and how to do it effectively.
95 views
Rhys Wesley
- Mar 17, 2021
- 6 min
Funnel vs. flywheel for content marketing: why not both?
A brief look at funnel versus flywheel debate, and why they are both still important for content marketing.
286 views