Insights for B2B tech content marketers, copywriters, and those who hire them...

Drishti Sanghavi

Why your content writer should be specialized in your niche

Why B2B tech businesses should hire writers who are specialized in their niche.

Rhys Wesley

The three horizons model can help you be strategic about content creation

A framework for resource allocation and managing workloads in content marketing teams in B2B tech.

Varun Sharma

The science of storytelling: why and how to use it in B2B tech marketing

Storytelling techniques have very specific and practical uses in B2B tech. We look at why, when, and how to use these techniques.

Subscribe for more