Insights for B2B tech content marketers, copywriters, and those who hire them...

Rhys Wesley

Interview: How to choose and collaborate with a creative video agency

How content marketers can best choose and work with creative video agencies: an interview with Gabriel Whitehead of Finance Shoots.

Rhys Wesley

Content strategy critique: Zuora

Insights into how B2B tech company Zuora approaches content marketing.

Rhys Wesley

Five copywriting formulas for B2B tech products and services

A selection of battle-tested copywriting formulas to help you organize your approach, save time, and write persuasive copy.

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