Insights for B2B tech content marketers, copywriters, and those who hire them...

Varun Sharma

The dirty dozen: 12 words and phrases to avoid (and what to use instead)

A list of over-used words in B2B tech copywriting, plus some tips on how to avoid them and help your copy stand out.

289 views

Rhys Wesley

Five copywriting formulas for B2B tech products and services

A selection of battle-tested copywriting formulas to help you organize your approach, save time, and write persuasive copy.

584 views

Rhys Wesley

The most important skills B2B tech copywriters need that are not writing

The key skills B2B tech copywriters need to differentiate themselves and provide greater value to their clients.

346 views

Rhys Wesley

How to use Google’s E-A-T to crush your B2B content and maximize long-term growth

How to use Google’s E-A-T framework - expertise, authority, and trustworthiness, to maximize ROI of your content.

67 views

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