Varun Sharma
The dirty dozen: 12 words and phrases to avoid (and what to use instead)
A list of over-used words in B2B tech copywriting, plus some tips on how to avoid them and help your copy stand out.
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Insights for B2B tech content marketers, copywriters, and those who hire them...
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Rhys Wesley
- Aug 23, 2021
- 6 min
Five copywriting formulas for B2B tech products and services
A selection of battle-tested copywriting formulas to help you organize your approach, save time, and write persuasive copy.
615 views
Rhys Wesley
- Jul 18, 2021
- 6 min
The most important skills B2B tech copywriters need that are not writing
The key skills B2B tech copywriters need to differentiate themselves and provide greater value to their clients.
347 views
Rhys Wesley
- Jun 18, 2021
- 5 min
How to use Google’s E-A-T to crush your B2B content and maximize long-term growth
How to use Google’s E-A-T framework - expertise, authority, and trustworthiness, to maximize ROI of your content.
70 views
Rhys Wesley
- Mar 19, 2021
- 5 min
Do you want a copywriter, a content writer, a content marketer, or a content strategist?
These closely-related roles are often used interchangeably in marketing teams.
1,317 views
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