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Insights for B2B tech content marketers, copywriters, and those who hire them...
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Varun Sharma
Jan 6, 20225 min read
The dirty dozen: 12 words and phrases to avoid (and what to use instead)
A list of over-used words in B2B tech copywriting, plus some tips on how to avoid them and help your copy stand out.
384 views
Rhys Wesley
Aug 23, 20216 min read
Five copywriting formulas for B2B tech products and services
A selection of battle-tested copywriting formulas to help you organize your approach, save time, and write persuasive copy.
628 views
Rhys Wesley
Jul 18, 20216 min read
The most important skills B2B tech copywriters need that are not writing
The key skills B2B tech copywriters need to differentiate themselves and provide greater value to their clients.
348 views
Rhys Wesley
Jun 18, 20215 min read
How to use Google’s E-A-T to crush your B2B content and maximize long-term growth
How to use Google’s E-A-T framework - expertise, authority, and trustworthiness, to maximize ROI of your content.
70 views
Rhys Wesley
Mar 19, 20215 min read
Do you want a copywriter, a content writer, a content marketer, or a content strategist?
These closely-related roles are often used interchangeably in marketing teams.
1,321 views
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