Insights for B2B tech content marketers, copywriters, and those who hire them...

A list of over-used words in B2B tech copywriting, plus some tips on how to avoid them and help your copy stand out.

A selection of battle-tested copywriting formulas to help you organize your approach, save time, and write persuasive copy.

The key skills B2B tech copywriters need to differentiate themselves and provide greater value to their clients.

How to use Google’s E-A-T framework - expertise, authority, and trustworthiness, to maximize ROI of your content.

These closely-related roles are often used interchangeably in marketing teams.