Insights for B2B tech content marketers, copywriters, and those who hire them...

Rhys Wesley

[Template] How to assess and improve your content team's effectiveness

A maturity model template to help marketers understand how their content team is performing, and what steps they need to take to improve.

Rhys Wesley

The 52-point checklist to take your content creation and distribution to the big leagues

A handy checklist of tactics you can use to improve your B2B marketing content.

Varun Sharma

The dirty dozen: 12 words and phrases to avoid (and what to use instead)

A list of over-used words in B2B tech copywriting, plus some tips on how to avoid them and help your copy stand out.

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