Insights for B2B tech content marketers, copywriters, and those who hire them...

Rhys Wesley

How to create and optimize the ultimate sponsored post on LinkedIn

Practical steps to align your LinkedIn target audience and sponsored post copy, and how to optimize your campaign over time.

Rhys Wesley

What is Hero-Hub-Help - and why is it suitable for B2B tech?

An introduction to the Hero-Hub-Help content framework for a B2B tech context.

Rhys Wesley

Interview: How to choose and collaborate with a creative video agency

How content marketers can best choose and work with creative video agencies: an interview with Gabriel Whitehead of Finance Shoots.

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