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Insights for B2B tech content marketers, copywriters, and those who hire them...
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Rhys Wesley
Jan 22, 2022
2 min read
[Template] How to assess and improve your content team's effectiveness
A maturity model template to help marketers understand how their content team is performing, and what steps they need to take to improve.
Rhys Wesley
Jan 17, 2022
7 min read
The 52-point checklist to take your content creation and distribution to the big leagues
A handy checklist of tactics you can use to improve your B2B marketing content.
Varun Sharma
Jan 6, 2022
5 min read
The dirty dozen: 12 words and phrases to avoid (and what to use instead)
A list of over-used words in B2B tech copywriting, plus some tips on how to avoid them and help your copy stand out.
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