Among the pressures of creating and publishing content, meeting deadlines, launching new campaigns, team members joining and leaving, and changes in your organization, it can be tough to understand how effectively your content marketing team is functioning. And just as critically, what they need to do to improve.
At these moments it can be helpful to apply a maturity model to your content team. This is a framework that helps you assess the effectiveness of the team and understand what team members need to do to improve.
Maturity models are structured as a series of levels of effectiveness. For example, a maturity model for reading and writing might be:
Level 1 | Level 2 | Level 3 |
Can recognize letters and recite the alphabet. | Can understand sounds and put basic words together. | Can read and write complex words including those with irregular spelling and sounds. |
A multi-headed beast such as a content marketing team is more complex and covers a larger number of disciplines than a single person learning how to read. Based on a decade of experience working in and around content, I have split the maturity model into four areas:
Strategy & planning
Content creation & copy
Workflow & tooling
Distribution & analytics
Each of these has its own three-level model, which should make it easy for any marketing or content lead (or indeed any content marketer or copywriter) to easily assess where their team is at, or even where you are at as an individual. Once your level has been defined, the steps necessary to improve should become obvious.
Without further ado, here is the link to see the maturity model (no details required).
A content coach can help take your team to the next level
If you are reading this post, you are probably in or have a content marketing team already. But even a great team needs an edge.
Over extensive experience in organizations of all different sizes and stages of growth, I have seen that no matter how well-oiled a content team may be, there is always room for improvement.
Learn more about how a content coach can help you, or if you want to discuss possibilities contact me.